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Thursday, January 26, 2012

Employees Only - If The Shoe Fits


One of the things that's changed since I was a kid buying running shoes at the mall is that shoes can be scientifically calibrated to the individual. This is actually pretty cool, but add the cost of special moisture wicking socks, ultra light weight shorts, endless amounts of energy gels, bars, drinks and training tools like GPS trackers; you'll start thinking that the old pair of $15 dollar Nikes you have getting dusty in the closet is looking pretty good.

-ic